Lori Senecal who is the acting CEO of CP&B Global will be exiting her role at the company as well as in the advertising business at the end of 2017. Presently, Lori is working with CP&B Chairman Chuck Porter in efforts to fill her position before she leaves.
Chuck Porter clarifies that having Senecal at the company was one the best move for the organization as she is management genius with excellent organization skills. Moreover, ever since Lori came on board the company has never lost a single client,
It is because of Senecal’s strong negotiation skills that CP&B managed to land American Airlines as a client thereby increasing the company’s international presence. Lori managed to poach American Airlines form TM Advertising which had managed its accounts for close to three decades in the past.
Danielle Aldrich was promoted to the Presidency post of CP&B West that includes the Boulder and Los Angeles offices from being the co-managing director in Boulder. Aldrich has worked at the agency for more than a decade and had worked with Burger King, an iconic customer of CP&B as well as Hershey’s American Airlines and Hotels.com. According to Senecal, Aldrich was the best candidate for the job as she embodied the firms DNA. Check out Adweek to see more.
According to Campaignlive, having set up the global team for the company, Senecal expresses her confidence on the future of the organization and her decision to leave. Moreover, Lori believes that she went above and beyond in her role as the CEO of CP&B which makes her time at the enterprise fulfilling. According to her, she plans on retiring from the ad industry completely.
About Lori Senecal
Lori Senecal is in charge of CP +B global growth and expansion as well as management of the company’s ten offices located in several parts of the country. Lori started working at CP+B in 2015 and ever since she has brought significant impact to the firm’s business and culture. For this reason, Lori Senecal was named Ad Age’s Women to watch in 2014 as well as Agency Executives to watch in 2016. Also, Fast Company recognized Lori as a revolutionary leader in the future of business, and this made her be named the Most Creative People in Business in 2017. For more details visit Crunchbase.
Before her role at CP +B, Lori was the Global Chairman and CEO of KBS where she also left an impeccable track record by growing the company from a 250 person domestic firm to over 900 people globally. This made the company be honored as one of the Best Places to Work in NYC, and it won the award for Standout Agencies for three consecutive years under Lori’s leadership. Before KBS, Senecal worked as the president of the flagship New York office of McCann Erickson and Global Chief Innovation Officer at McCann World Group.
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